The ARVAK Open Air Advertisers Foundation is preparing a report to determine the total investments in outdoor advertising space, from outdoor advertisements to large advertising spaces, from indoor advertisements to digital displays, including all outdoor segments. For the first time in 2012. Turkey Outdoor Investment Report organized for outdoor media investment, Turkey is prepared by Ernst & Young Audit and consulting company.
The report of the year 2017 on the work done with the protection of the confidentiality of the pressures of the open-air companies was announced.
operating in the outdoor industry leading 19 According to a report prepared by Ernst & Young Join declaring turnover of the brand made the outdoor media advertising investments in Turkey in 2017 was estimated to have a total of £ 776 million.
2017 Turkey Outdoor Advertising Investment According to the report:
• The total amount of investment made in digital advertising is a booming segment of the outdoors outdoor media Turkey was 49 million TL. This figure shows that 6.3% of the digital public house's share in total outdoor investments. The Digital Open House appears to have grown at a close pace with the growth rate of Open House.
• Advertising investments in the large area (wall, parapet, glass surface, giantboard, etc.) defined as GIANTPOSTER totaled 152,000,000 TL in 2017. This result; shows that the share of large area advertising in total outdoor advertising investments has reached 19.6%.
Outdoor efficient, open and infinite creativity improves itself as the nearest channel sales points, reaching different audiences with new applications in the world, keeping pace with new technologies and growing media in Turkey. 2018 with achieving the desired level of economic indicators in Turkey, Turkey's total advertising investments and expected higher rate of growth of investment in the outdoor media